Tickets are an important element in the operation of urban transport networks. Passenger flows are managed in part by means of tickets. They limit fraud by opening access to the network to entitled passengers (travel ticket, season ticket) and denying access to others.
In addition to their primary use, travel passes are communication media that convey brand image and messages. It's therefore a good idea to focus on the strength of the materials used to protect the chips and antennae in the cards, as well as to maintain the aesthetic appeal and clarity of the messages inscribed on them.
Protecting cards extends their lifespan
Public transport systems often have to cope with large flows of passengers. They have to validate their tickets several times during the same journey, often in a hurry. This is a time when transport cards are put to the test, and can easily be damaged.
When this happens, it means inconvenience for the passenger, who is denied access to services, and financial and image repercussions for the transport company. Protecting cards with a high-quality card protector considerably reduces the rate of breakage, offers a comprehensive service and maintains passenger confidence.
What's more, extending the life of subscription cards by protecting them considerably reduces the cost of reissuing them (manufacturing and storage costs, time spent, etc.), resulting in a measurable financial advantage.
Conveying a good brand image
Tickets are also communication media. Cards carry the message of the network that issues them. Slogans and advertising messages can be printed or embossed (Braille text, engraving, etc.) on cards and card protectors. These messages/slogans will have a very high exposure potential, given the frequent use of transport cards.
In addition to explicit slogans and messages, transport cards convey the network's communication. If the cards are well protected, neat and clean, users and others around them will have a positive perception of the issuing company.
This perception, in addition to helping to build and maintain a good brand image, can also be a powerful psychological lever that positively conditions the way users interact with all network infrastructures. Indeed, clean, well-kept, solid and reliable objects often have a positive influence on user behavior.