While the corporate gift is generally regarded as a courteous gesture, it is also an alternative form of advertising with excellent results.
Promotional items have real advantages, whether to raise your company's profile, convey a reassuringly original message, arouse an emotion or bring back a pleasant memory.
Whatever the nature of the services offered by your organization, promotional items are a powerful way of establishing your reputation and underlining your company's uniqueness, as they strongly encourage the memorization process.
Today, there are a multitude of promotional items that can be offered to customers or employees: pens, USB sticks, mugs, key rings, card covers.
In this article, we'll look at the latter, to help you decide whether a cardholder is the right object for your strategic approach to communication.
A large printable surface - an eye-catcher that grabs the user's attention
You can create a fully personalized object with an attractive, eye-catching design. You can print your logo, which will be easily identifiable thanks to its size, or a strategic message or tagline that will be clear, understandable and easy to read.
In fact, the printable surface area of a card protector is more than 20 times that of an advertising pen, with the possibility of using different personalization processes.
The large surface of the card protector also gives you the opportunity to express your most ingenious ideas: a mnemonic tool to remember the code of a blue card, a geometric shape to mentally redraw to improve concentration. The only limit is your imagination.
A visible everyday object
We use all kinds of cards every day, in different places and at different times, whether it's bank cards, transport cards, subscription cards... This daily use represents a huge potential for visibility for your company.
Each use is therefore an opportunity for you to appear in different
contexts, and to be perceived as a useful service by the user and all those in the vicinity.
The personalized card case is an object that, through gentle, moderate repetition, will encourage recognition and memorization of your name, logo or strategic message without the public getting bored, as could be the case with other media.
A promotional object for the long term
As well as being a useful everyday item, a quality card protector is long-lasting, lasting many months or even years.
The daily reminders generated by the use of the card case will help to consolidate customer relationships, make them more lasting and even build loyalty.
By choosing the card holder as an advertising medium, you offer your customers or employees a useful everyday object on which your visual reminder or strategic message can be printed over time.
As well as being a useful everyday item, a quality card protector is long-lasting, lasting many months or even years.
The daily reminders generated by the use of the card case will help to consolidate customer relationships, make them more lasting and even build loyalty.
By choosing the card holder as an advertising medium, you offer your customers or employees a useful everyday object on which your visual reminder or strategic message can be printed over time.